For this event Frenzy partnered with Anti Social Club, a streetwear company to sell an Antisocial Social Club limited-edition sweatshirt online. A drop zone is a specific location customers go to for access to exclusive merchandise. On June 10, 2017, Frenzy, a flash sales app, held its first drop zone at Elysian Park. Upon calling, those individuals were given directions to Elysian Park through Morse Code. About 500 people were drawn to Elysian Park in Los Angeles in June of 2017 because of the directions they received from an 1-800 number that was listed on a billboard.
